About Us : XOXO brand story

Why we made XOXO

Soda lost the plot.

Somewhere along the way it went from being the best part of your day to something you felt guilty about - or worse, something that tasted like guilt itself. Watery. Fake-sweet. Forgettable.

We didn't think that was good enough. So we started over.

What's in the can

XOXO is a prebiotic soda with 6g of plant-based fibre, real fruit ingredients, zero artificial anything, and the kind of bold, full flavour that makes you do a little double-take on the first sip.

The fibre comes from three different plant sources (tapioca dextrin, Jerusalem artichoke, and acacia gum ) - working together to feed the good bacteria in your gut that look after your digestion, your immunity, and honestly, your mood. It's not a wellness gimmick. It's just a really good drink that happens to love you back.

Low sugar. Low calorie. Vegan. Gluten-free. No compromise on taste.

Sound like you? Good.

You're the kind of person who wants to enjoy what you drink without the morning-after guilt. Who's bored of choosing between something that tastes great and something that's actually good for you. Who thinks a can of soda should be something to look forward to, not something to feel complicated about.

That's exactly who we made this for.

Over 100,000 people across the UK and Europe have made XOXO their go-to. A community of people who've genuinely replaced their old soda habit with something they feel great about.

Find us everywhere

We launched in May 2023 with a single belief: that better soda was possible. Since then we've grown to 12,000+ stores across the UK and Europe - Sainsbury's, Ocado, Whole Foods, Co-op, Planet Organic - plus right here online, with free delivery on every order.

We're a small team. We care about every can. And we're just getting started.

Come sip with us. XOXO