Privacy policy
At XOXO (MF Food & Beverage Limited), your privacy matters to us. We’re committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what data we collect, why we collect it, how we use it, and how you can exercise your rights.
Information We Collect
When you interact with our website (drinkxoxo.com / xosoda.co), enter a competition, sign up to receive marketing, or make a purchase, we may collect:
Device & browsing data: IP address, browser type, operating system, pages visited, clicks, referring sites, and approximate location based on your IP address.
Order details: name, email address, phone number, shipping/billing address, payment information, and purchase history.
Marketing preferences: whether you’ve signed up for our newsletter, SMS/text message updates, competitions, offers, or interacted with our campaigns.
Competition and survey responses: information you provide when entering a giveaway, competition, quiz, survey, or sign-up form.
Cookies & tracking data: through tools like Google Analytics, Meta Pixel, Shopify, and Klaviyo to understand shopping behaviour, improve your experience, and measure the performance of our marketing.
How We Use Your Information
We use your information to:
Process and deliver your orders.
Provide customer support and respond to your questions.
Manage competition entries, giveaways, surveys, and promotions.
Improve and optimise our website, products, services, and customer experience.
Send you updates, offers and promotions by email or text message where you have provided consent.
Send abandoned cart reminders by email or text message where applicable.
Comply with legal, tax and accounting obligations.
Prevent fraud, misuse, or unauthorised activity on our website.
Email and Text Message Marketing
If you choose to sign up for email or SMS/text message marketing, we may use your email address and/or phone number to send you updates, offers, promotions, competition information, cart reminders, and other marketing messages from XOXO.
You can unsubscribe from email marketing at any time by clicking the unsubscribe link in our emails.
You can opt out of text message marketing at any time by following the instructions provided in the text message, such as replying STOP, where applicable.
We only send marketing communications where we have your consent or where we are otherwise permitted to do so by law.
Abandoned Cart Email and Text Messages
MF Food & Beverage Limited’s website uses cookies, pixels, plugins and similar technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart.
This information may be used to determine when to send abandoned cart reminder messages by email or text message, where you have provided the relevant contact details and consent.
Sharing Your Information
We never sell your data.
We only share your personal information with trusted partners who help us run XOXO, such as:
Payment processors, including Shopify Payments, PayPal and similar providers.
Fulfilment partners, warehouses and delivery companies to process and deliver your orders.
Marketing and CRM tools, such as Klaviyo, for email, SMS and customer communications.
Analytics and advertising platforms, such as Google Analytics and Meta, to understand website performance and improve our marketing.
Technology providers who help us operate our website, checkout, competitions, surveys and customer support.
All partners are required to protect your data and may not use it for their own purposes.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties except where necessary to provide our text messaging services.
We may also share information if required by law, regulation, legal process, or to protect our rights, property, customers, or safety.
Cookies & Tracking
Like most websites, we use cookies and similar technologies to personalise your experience, keep track of your basket, understand website performance, and measure marketing activity.
Essential cookies: necessary for checkout, basket functionality and site performance.
Analytics cookies: used to understand how customers use our site.
Marketing cookies: used to deliver relevant ads, promotions and abandoned cart reminders.
You can manage cookies through your browser settings or via cookie banners on our site, where available.
Location Information
We do not collect precise location data unless you choose to provide it or enable a service that requires it.
We may collect approximate location data, such as country, region or city, based on your IP address. This helps us understand website traffic, provide relevant content, prevent fraud, and improve our services.
Your Rights
Under UK and EU data protection laws, you have the right to:
Request a copy of the personal data we hold about you.
Ask us to correct or update your data.
Request deletion of your data, subject to legal obligations.
Withdraw consent for marketing communications at any time.
Object to or restrict certain types of processing.
To exercise any of these rights, email us at hello@drinkxoxo.com. We’ll respond within 30 days.
Data Retention
We retain order information, including name, address and purchase history, for up to 6 years to comply with tax and accounting requirements.
Marketing data is retained for as long as you remain subscribed, unless you ask us to delete it or we no longer need it for the purposes described in this policy.
Competition, giveaway and survey data may be retained for as long as necessary to administer the promotion, analyse responses, comply with legal obligations, and manage customer communications.
After this, your data is securely archived or deleted.
Security
We take appropriate technical and organisational measures to protect your personal information. While no system is 100% secure, we do our best to keep your data safe.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
📧 hello@drinkxoxo.com
📍 MF Food & Beverage Limited, 42 Southwark Street, London, SE1 1UN
