About Us : XO brand story

Why we made XO

Soda lost the plot.

Somewhere along the way, it stopped being something to look forward to. Watery. Fake-sweet. Forgettable.

We didn’t think that was good enough. So we started over.

What’s in the can

XO is a fizzy soda made with fruit juice concentrates and natural flavouring, with the kind of bold, full flavour that makes you do a little double-take on the first sip.

Big on flavour. Full of fizz. Made to be enjoyed.

Sound like you? Good.

You’re the kind of person who wants a drink that tastes great. Who loves discovering a new favourite flavour. Who thinks opening a can of soda should be something to look forward to.

That’s exactly who we made this for.

Over 100,000 people across the UK and Europe have made XO their go-to. A community brought together by fruity flavour and proper fizz.

Find us everywhere

We launched in May 2023 with a single belief: soda should taste brilliant. Since then, we’ve grown across the UK and Europe - in stores, online, and right here on our website.

We’re a small team. We care about every can. And we’re just getting started.

Come sip with us. XO